Ordinary Words 3: Servicing

This particular ordinary word is a real bugbear for me.  An irritant.  A pet peeve.  A constant affliction.  It makes me cringe every time I hear it, especially in the context I hear it most often.  The word is - shudder - servicing.

At home in Canada, I only ever heard it used in relation to cars.  As in, 'the mechanic is servicing the car.  First, he'll fix the brakes, then change the tires'.  In England, I usually hear it in reference to a person, and that bothers me.  In my day job, anyone who acts as a secretary or a logistical assistant for a committee is said to be servicing it.  [Insert disgusted face here] If I could, I would erase that phrase from the collective mind.  

In its official definition, 'servicing' refers to maintenance or repair, paying a debt, or - and here's the real reason I hate thinking about 'servicing a committee' - dogs mating.  

So far I haven't even managed to mention how much it bothers me during the meetings in which I'm assigned to 'service' a particular committee.  I have made alternate suggestions - 'helping', 'supporting', 'assisting' and 'working with' spring to mind - but so far no one has picked up on it.  I don't know if it's because it hasn't even occurred to them what they're saying, or if they just ignore that particular definition.  I'm inclined to think it's the first, because no one says it with a giggle or sly side-eye.  

But still I hear it with a faint feeling of nausea every time.  Am I right?  Should this word be retired from polite society because of this connotation?  Or am I overreacting?